This/that/that
For comparative tasting choosing between two first requires knowing they are different.
With two options, there is a 50/50 chance that you can guess one.
So we make it harder to guess: Three samples, two of them the same. Find the two that are the same, and then compare them against the odd one.
Whenever presented with a this/that question like this, wonder how can it be changed in this/that/that.