Walking into a coffee franchise ready to judge: From the corner of my eye, I see some magic words. Snobbish words that I am attracted to.
I go over to the discreet counter and learn that this counter is different from that counter. This counter has a better espresso machine and better beans. That counter does double-pumped syrup shots. This counter does siphon coffee.
And I know this was a trap set for the coffee snobs: And even knowing that I enjoy the trappings of being a snob being played masterfully.